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OHUI is a premium South Korean beauty brand created by LG Household & Health Care. Since 1997, the brand has developed its scientific expertise in high-performance skincare, combining advanced active ingredients, patented technologies and refined luxury textures.
OHUI is built around its De-Aging Solution philosophy — a comprehensive approach to visible skin changes associated with time. The brand researches different causes of reduced firmness, dehydration, uneven-looking tone and loss of radiance to provide targeted solutions for various skin types and concerns.
The OHUI range includes toners, emulsions, serums, ampoules, creams, cleansers, sunscreens, cushions, foundations and luxury gift sets. Its main collections include The First Geniture, Prime Advancer, Age Recovery, Miracle Moisture, Miracle Toning, Extreme White, Day Shield, Clinic Science and Ultimate Cover.