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OHUI — Premium Korean Skincare

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OHUI — Scientific Skincare for Visible Age-Related Changes

OHUI is a premium South Korean beauty brand owned by LG Household & Health Care. Since beginning its research in 1997, the brand has developed advanced skincare technologies designed to support firmness, hydration, smooth texture, even-looking tone and natural radiance.

OHUI describes its philosophy as De-Aging Solution. This is a comprehensive approach to visible skin changes associated with time, lifestyle and environmental exposure. Instead of offering one universal formula, OHUI develops targeted solutions for dryness, dehydration, loss of firmness, weakened barrier function, dullness, wrinkles and uneven-looking tone.

The brand’s scientific platform includes the analysis of thousands of individual Skin Codes and an extensive database of cosmetic ingredients. Product development involves technology-assisted ingredient selection, laboratory testing and human evaluation of finished formulas.

Key OHUI Technologies

  • Signature 83 Cell™ — a signature technology used in The First Geniture collection to support firmness, refined texture and luxurious radiance.
  • Green PDRN — an ingredient featured in the updated Prime Advancer collection for firmness and skin barrier care.
  • Skin Core Complex™ — OHUI technology developed to support skin core firmness.
  • 3X Alpha Collagen™ and Baby Collagen™ — Age Recovery technologies for wrinkles, density and elasticity care.
  • Chiffon Ceramide — a Miracle Moisture Pink Barrier technology designed to provide hydration and barrier support.

The exact ingredients and technologies vary between individual products and product versions.

Main OHUI Collections

  • The First Geniture — ultra-premium age-defying care for firmness, smoothness and radiance.
  • Prime Advancer — comprehensive de-aging care for firmness, density and barrier support.
  • Age Recovery — collagen-focused skincare for wrinkles, dryness and reduced elasticity.
  • Miracle Moisture — ceramide-based hydration for dry, dehydrated and weakened skin.
  • Miracle Toning — care for hydration, fresh radiance, smooth texture and an even-looking tone.
  • Extreme White — brightening care for dullness, pigmentation and uneven-looking skin tone.
  • Clinic Science — specialised care for specific sensitive or problem-prone skin concerns.
  • Day Shield — daily UV protection with additional hydrating or tone-correcting benefits.
  • Ultimate Cover — cushions, foundations, BB creams and powders combining makeup with skincare benefits.

How to Choose OHUI Skincare

Miracle Moisture is suitable for dry and dehydrated skin. Prime Advancer is designed for reduced firmness and early visible signs of aging, while Age Recovery provides collagen-focused wrinkle and elasticity care. The First Geniture is ideal for an intensive luxury routine for mature skin. Miracle Toning and Extreme White are suitable choices for dullness and uneven-looking tone.

A complete routine may include a toner, emulsion, serum or ampoule, eye cream and face cream. Morning skincare should always be completed with sunscreen.

Shop original OHUI skincare, makeup and luxury gift sets at KoreanLux with delivery across Ukraine.

OHUI is a premium South Korean beauty brand created by LG Household & Health Care. Since 1997, the brand has developed its scientific expertise in high-performance skincare, combining advanced active ingredients, patented technologies and refined luxury textures.

OHUI is built around its De-Aging Solution philosophy — a comprehensive approach to visible skin changes associated with time. The brand researches different causes of reduced firmness, dehydration, uneven-looking tone and loss of radiance to provide targeted solutions for various skin types and concerns.

The OHUI range includes toners, emulsions, serums, ampoules, creams, cleansers, sunscreens, cushions, foundations and luxury gift sets. Its main collections include The First Geniture, Prime Advancer, Age Recovery, Miracle Moisture, Miracle Toning, Extreme White, Day Shield, Clinic Science and Ultimate Cover.

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