The History of Whoo — Korean Royal Beauty Reimagined
The History of Whoo, now known as THE WHOO, is a luxury South Korean beauty brand created by LG Household & Health Care in 2003. Its philosophy is inspired by Korean royal court culture and the idea of harmonious beauty that combines refinement, inner balance and thoughtful skincare.
THE WHOO formulas bring together treasured botanical ingredients, Korean beauty heritage and advanced cosmetic technology. The collections focus on hydration, nourishment, skin barrier support, firmness, smooth texture and a naturally radiant appearance.
Royal Beauty Science and Gong Jin Solution™
THE WHOO is built around Royal Beauty Science, a modern reinterpretation of skincare wisdom discovered through the study of Korean royal heritage.
The brand’s signature technology is Gong Jin Solution™. Inspired by the traditional Gongjindan heritage and refined through modern cosmetic research, it is designed to support balanced, resilient, smooth and radiant-looking skin.
Main THE WHOO Collections
- Hwanyu — ultra-premium care for mature skin experiencing a loss of firmness and density.
- Cheonyuldan — intensive age-defying care for nourishment, smoothness and radiance.
- Cheongidan — skincare focused on firmness, refined texture and a luminous appearance.
- Bichup — essences, serums and creams that support skin elasticity and a healthy-looking complexion.
- Jinyulhyang — rich nourishing care especially suited to dry and mature skin.
- Gongjinhyang — balanced care for smoothness, comfort and firmness.
- Gongjinhyang Soo — hydrating care for dry and dehydrated skin.
- Gongjinhyang Seol — brightening care for dullness and uneven-looking skin tone.
- Royal Regina — revitalising care for elasticity and radiance.
The brand also offers cleansers, sunscreens, cushions, foundations, lip products and luxury skincare gift sets.
How to Choose The History of Whoo Skincare
A collection should be selected according to the skin’s current condition rather than age alone. Gongjinhyang Soo is suitable for dehydration, Jinyulhyang for dryness and lack of comfort, Gongjinhyang Seol for dullness and uneven-looking tone, while Cheongidan, Cheonyuldan and Hwanyu provide comprehensive age-defying care.
A complete routine may include a toner, emulsion, serum or essence, face cream and eye cream. Morning skincare should always be completed with sunscreen.
Shop original The History of Whoo skincare, makeup and luxury gift sets at KoreanLux with delivery across Ukraine.
