SU:M37° — Natural Fermentation Energy for the Skin
SU:M37° is a premium South Korean beauty brand created by LG Household & Health Care in 2007. The brand specialises in high-performance skincare developed through extensive research into natural fermentation.
Its Breathe with Nature philosophy reflects a respectful approach to both nature and the skin. SU:M37° uses time, controlled temperature and ingredient maturation to create fermented complexes for modern cosmetic formulas.
The Korean word “숨” means “breath”, the “:” represents the period of waiting and rest, while 37° refers to the optimal temperature for fermentation and maturation.
How SU:M37° Fermented Skincare Works
During fermentation, botanical ingredients are gradually transformed through the activity of microorganisms. This process produces fermentation filtrates, amino acids, organic acids and other substances used in cosmetic formulations.
Depending on the collection and product, SU:M37° skincare helps support hydration and the protective barrier, reduce feelings of dryness and tightness, improve smoothness and texture, maintain firmness and restore a fresh, radiant appearance.
The fermented complexes, their concentrations and the intended benefits vary between individual products.
Main SU:M37° Collections
- Secret — slow-aging barrier, hydration, smoothness and radiance care. Its signature product is Secret Essence.
- LosecSumma — ultra-premium comprehensive care for mature, dry skin experiencing reduced firmness.
- Fermentalift — age-defying care for firmness, facial contours, smooth texture and the appearance of pores, featuring Dark Tea V Peptide™.
- Water-full — intensive hydration and soothing care for dehydrated skin.
- Time Energy — balanced everyday skincare for hydration, vitality and a healthy-looking complexion.
- Time Energy Moist — richer moisturising care for dry and uncomfortable skin.
- Time Energy Bright — brightening care for dullness and uneven-looking tone.
- Micro-Active — barrier and comfort care for sensitive or weakened skin, featuring True-Active™ and Biopeptide190™ technologies.
- Skin Saver — cleansers and makeup-removing products.
- Sun-away — daily sun protection products.
How to Choose SU:M37° Skincare
Water-full is recommended for dehydration and tightness. Secret or Time Energy can be selected for an introductory slow-aging and barrier-supporting routine. Fermentalift targets reduced firmness, while LosecSumma provides intensive nourishment for mature skin. Micro-Active is designed for skin sensitive to environmental stress.
A complete routine may include a cleanser, toner, Secret Essence or another treatment essence, serum, emulsion, eye cream and face cream. Morning skincare should always be completed with sunscreen.
Shop original SU:M37° fermented skincare, individual products and luxury gift sets at KoreanLux with delivery across Ukraine.
