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HerNov is a professional South Korean brand specialising in hair and scalp care. Its name is derived from the phrase Hermoso Novio, interpreted by the brand as “beautiful lover,” reflecting its pursuit of beautiful, well-groomed and confident-looking hair.
HerNov’s philosophy is based on the belief that a healthy scalp and well-conditioned hair provide the foundation for creative, effortless styling. The brand develops professional products suitable for both salon treatments and regular at-home care.
Its formulas combine carefully selected ingredients, botanical oils, proteins, moisturizing agents and patented technologies. HerNov brings cosmetic science and naturally derived ingredients together to provide comprehensive care from the scalp and roots to the ends.
Brand Principles
- professional salon-inspired care at home;
- comprehensive hair and scalp care;
- a combination of nature-derived ingredients and modern technology;
- nourishing care for damaged and weakened hair;
- support for strength, smoothness and flexibility;
- control of dryness, brittleness and frizz;
- comfortable textures without excessive heaviness;
- softness and healthy-looking shine;
- effective hair care combined with sophisticated fragrances.
Product Range
HerNov offers professional shampoos, conditioners, salon and home treatments, scalp products, leave-in creams, hair oils, perfumed mists and professional styling solutions.
Key product categories include:
- Arpege — perfumed oils and mists for nourishment, smoothness, shine and heat protection;
- Propolis Repair — care for dry, weak and damaged hair;
- Home Clinic — intensive salon-inspired treatments for home use;
- Pearl Salon Clinic — professional care for damaged hair;
- Dr. Scalp — shampoos, tonics and scalp-care products;
- Overnight Care — leave-in daily and overnight conditioning;
- Professional Perm — professional products for salon procedures.
Who Is HerNov For?
HerNov products are suitable for dry, damaged, colour-treated, bleached, porous and frizz-prone hair. The range also includes solutions for weakened hair, dry-feeling scalps and hair regularly exposed to blow-drying and heated styling.
The brand is an excellent choice for customers looking for professional Korean hair care with sensorial textures, visible conditioning benefits and elegant fragrances.